Practical GDPR guidance for marketing teams
Use analytics and advertising with a clearer understanding of the data you collect and share. Our guides explain consent, Google Ads, Meta Pixel, GA4 and the practical checks that help you reduce privacy risk.
Start with Google Ads and GDPR, Meta Ads and GDPR, the cookie banner checklist or the GA4 privacy settings guide. Each resource helps you connect a business decision with the technical settings and documentation it needs.
Explore GDPR topics
Advertising privacy
Understand the personal data involved in online advertising, choose appropriate tracking controls and identify risks before launching campaigns.
Cookie consent
Learn how to design consent choices and check whether website tracking behaves as intended before and after consent.
Analytics privacy
Review analytics data sharing, privacy settings and the tradeoffs between measurement tools.
GDPR documentation
Understand how to assess and document privacy risks associated with marketing activities.
All GDPR guides
Browse all GDPR guides
Google Ads and GDPR
Review advertising tracking controls and consent settings.
Meta Ads and GDPR
Understand tracking choices and data sharing.
Cookie banner checklist
Assess consent choices and test website tracking.
GA4 privacy settings
Review analytics settings and data sharing.
Fathom vs GA4
Compare measurement tools and privacy tradeoffs.
Meta Pixel privacy risks
Learn from enforcement and unintended data sharing.
GDPR marketing risk assessment
Assess and document marketing privacy risks.